You've outgrown the room you're in. It's time the next one met the whole of you.
You've delivered, led teams, built the track record. You've earned the bigger role, the director's seat, the room where the decisions get made. What hasn't caught up is how much of that leader actually arrives when you walk in.
ASCEND is a private leadership partnership for women moving into the next room, built with you and for you, so you walk in already being her.
Apply for ASCEND
For the woman who has outgrown the room she's in.
You've delivered, held the standard, and run more than your title says. Somewhere in that, you learned to make yourself smaller so the room stayed comfortable. The next room asks for the opposite: the whole of who you are, arriving on purpose, so the leader they meet is the leader you already are. This is the work of bringing all of you into it, before you walk in.
Become the woman the next room requires before you walk in. Not by holding up a version of her that costs you energy to maintain. By integrating her, so there's nothing to hold up.
Leadership costs energy. Holding a version of yourself the room doesn't need costs extra. ASCEND takes that tax off the table, so you walk in whole.
ASCEND
A private leadership partnership for women stepping into the next room. Done with you and for you: your leadership identity, your positioning, your brand, your style and your natural authority, integrated over six weeks into one recognisable presence, so the whole of you arrives at the same time as the title.
Six weeks to your Presence Signature.
Six private sessions, done with you and for you, plus two weeks of integration support. Every session is recorded to your private portal, so you can return to it.
Discovery and assessment
Before we begin, an assessment maps how you lead, where you hold influence, and where you've been holding back. It becomes the foundation everything after it is built on.
Who you are as a leader
We start with your leadership identity: your values, your strengths, and how you're built to lead, using Human Design for Leadership. This is where you see yourself clearly, often for the first time, so every decision after it comes from your own ground.
Position yourself for the next room
We map where the decisions about your future get made and who makes them, then build your visibility: how you're placed, which rooms you're in, and what gets said about your leadership when you're not there.
Build your leadership brand
We translate who you are into a clear leadership brand, the throughline in what you're known for, captured in a brand board you keep. It's the bridge between the leader you are and how that becomes recognisable.
Style as the signal
Now style does its work: your colour, your shapes, and the pieces that make your leadership visible. Not a makeover, the outward signal of everything underneath, so what the room meets matches who you are.
Your leadership capsule
We build your leadership capsule for you: a wardrobe that carries from boardroom to weekend, assembled around the colour and style strategy from session four, so getting dressed stops being a daily decision.
Integration in real time
We put the whole system to work through the real moments as they land: the meeting, the interview, the room you've been waiting for. This is where it stops being a plan and becomes how you show up.
Five things, rarely brought together at this level.
The order matters. Each layer sets up the next, and Human Design integrates them, so the result feels like you, not borrowed.
25 years at executive level in financial services transformation. You're partnered by someone who has lived in your world, not theorised about it.
ICF-credentialed coaching as the developmental container. It's what makes the work yours, not borrowed.
Who you are at this level, and how that translates into how you're positioned. The inside-out spine of the work.
How the message lands visually. Style serves the leadership message, never the other way around.
The integration layer. It makes sure the four before it feel like you, not a version you have to hold up.
Women who walked into the next room as themselves.
I read my profile and all I can say is wow. It explained me so well it was scary. I’m learning who I am and how to use my strengths to my advantage.
A program director who had learned to make herself small under a controlling director. She left building her own leadership brand, and put it to work in a director-level conversation on her own terms.
Almost like giving myself permission. It’s ok that I’ve outgrown where I was and how I show up. It’s started to shift the internal narrative.
The change was internal first. It carried into a two-day industry showcase, where a colleague called her ‘boss lady’.
One partnership. Everything included.
Six weeks of private partnership: your assessment, your brand board, your colour and style strategy, your leadership capsule, and your shopping day, all built in. No add-ons, no separate VIP-day pricing.
By application. I take three to four ASCEND partnerships a year, so the work stays deep and the attention stays undivided.
Apply for ASCENDWho ASCEND is for.
This is for you if
- You've just been promoted, offered the role, or you're repositioning into a bigger one.
- You want it done with you and for you, at pace, not an eight-week group programme.
- You want leadership, brand, style and presence integrated and aligned before you walk in.
- You want someone who has been in these rooms, not someone who has read about them.
It isn't the fit if
- You're leading through steady-state complexity rather than a specific inflection point. That's ANCHOR.
- You want pure leadership coaching, without the brand and style layers. That's ANCHOR too.
- You want a structured group journey with a cohort and portal. That's ACTIVATE.
Sonya Choi La Rosa
I'm a Leadership Presence Coach with 25 years in corporate leadership, most of it at executive level in financial services transformation, often the only woman at the table. I'm an ICF-credentialed coach and a Certified Personal Brand Strategist, and I host the Style & Strategy podcast.
ASCEND is the work I wished existed when the rooms I walked into kept getting bigger: leadership, brand, style and Human Design, integrated, so the whole of you arrives at once.
Before you apply.
Is this coaching, or done for me?
Both, integrated. The strategic and developmental work is done with you: your leadership identity, your positioning, the decisions about who you're becoming. The execution is done for you: your brand board, your colour and style strategy, your capsule, your shopping day. The integration is what makes it work.
How is it delivered?
Virtual-first and built around your schedule, across six private sessions. In-person is available where it suits. Every session is recorded to your private portal, so you can return to it.
How much time will it ask of me?
Around 60 to 90 minutes a week across the six sessions, with direct access to me between them.
What's the investment?
$7,500 + GST, all-inclusive, with your shopping day built in. Payment plans are available, and all pricing is in AUD.
How do we begin?
With a conversation. Thirty minutes, both ways, to understand your context and whether this is the right work for where you are. If it is, we'll talk about how it runs.
Walk in already being her.
The room got bigger. What got you here isn't enough anymore, and you don't have to catch up to it as you go. Bring the whole of who you are into it, before you walk in.
