MEET SONYA 

Leadership presence coach. Coffee Drinker. Sneaker Wearer. 

Presence isn't something you either have or you don't.

It's built. From the inside out.

For 25 years, I was the one people found after the meeting. Not for reassurance. They wanted my read: what actually happened in that room, and what to do about it. Naming the thing someone has been feeling and couldn't put words to is what I have always done.

My career ran through Diverger, BT Financial Group and Mercer, as a GM across Technology, Operations and Transformation. I led restructures and held teams through major organisational change. I still operate inside corporate leadership today, which means I coach from the rooms leaders are in right now, not from memory.

I work with women in leadership who are respected and trusted to  deliver and ready to be positioned as the leaders they already are. What most of them are paying, without naming it, is a tax: leadership costs energy, and editing yourself costs extra. Monitoring yourself in every meeting, softening a recommendation before it is sent, handing each room a slightly toned-down version of yourself, and going home with less than you started with.

Sonya Choi La Rosa | Brand and Style Studio

Leadership isn't experienced in parts, so I don't work it in parts. You can go to a leadership coach for influence, a stylist for wardrobe, a brand strategist for positioning. I do the one thing that sits underneath all three.

Clients tell me, "You're the only one who really does this. We can have conversations about leadership, managing teams, influence, and navigating a room, and then switch to style. Those conversations are rich." 
Sonya Choi La Rosa | Brand and Style Studio

I'm an ICF-accredited leadership coach, a certified personal brand strategist, a Human Design specialist and a trained style strategist.

I bring strategy, 25 years of lived corporate experience, and Human Design insight to name what clients often can't name themselves. Your identity, your positioning and your style were never separate, so I don't develop them separately.

The work moves through three stages: discover, define, design. Who you are and how you lead line up, and stay lined up as the rooms change. It's the bridge between your expertise and your presence.

If that's the work you've been looking for, you're in the right place.

Connect with me here

 

RECOGNITION

Sonya Choi La Rosa
2025 Peoples Choice Leadership Award Finalist
Brand & Style Studio | Sonya Choi La Rosa 2024 Fashion and Style Award Finalist
Brand & Style Studio | Sonya Choi La Rosa ASI One to Watch 2023
Brand & Style Studio | Sonya Choi La Rosa ASI One to Watch 2023

LEADERSHIP COACHING AND PERSONAL BRANDING CERTIFICATIONS

ICF Associate Certified Coach
Certificate in Excecutive Management & Development AGSM
Graduate ICF Level 1 Workplace and Busienss Certificate Open Door (IECL)
Certified Ignite Human Design Coach

PERSONAL STYLE AND IMAGE CONSULTING CERTIFICATIONS

ASI Certificate of Personal Styling
ASI Ceritificate of Professional Styling
ASI Certificate of Editorial Styling
Personal Style & Image Consultant and Personal Colour Consultant

PARTNERSHIPS AND COLLABORATIONS