MEET SONYA 

Founder. Personal Brand Strategist. Style Coach. Coffee Lover. Sneaker Enthusiast.

Driven by inspiration, transformation, and a passion for real change—that’s who I am today, but it wasn't always this way.

For years, I was in those boardrooms, tackling tight deadlines, adapting to last-minute presentations, and trying to fit into a mould that didn’t feel like me. I remember the pressure to present a polished, professional image, but the image I had crafted was not mine...

After my second child, I realised my style was more than clothes—it was a way to feel connected to myself amidst the demands of work and life. I started experimenting, searching for a style that felt right and projected my own strength and confidence.

Sonya Choi La Rosa | Brand and Style Studio

Through that journey, I learned that our brand and style go deeper than appearances.

When they align with who we are, they become powerful tools for building confidence, fostering connections, and moving forward with clarity.

My strength lies in seeing your potential and helping you bring it to the surface. I’m here to support you in using your brand and style as assets that reflect your capability, presence, and goals. Together, we’ll create a brand and style that help you navigate every stage of your career with confidence and ease.

Sonya Choi La Rosa | Brand and Style Studio

With over 25 years in transformation and leadership, I’ve guided women through career transitions and personal growth, helping them build brands and styles that leave an impact.

As a certified personal brand strategist, qualified personal stylist, and coach I understand what it takes to succeed in a high-stakes environment while staying true to yourself.

“My priority is to help you craft a signature brand and style, that drives your next level of success.”

Through my 3D Impact Framework I help driven women like you, build a personal brand and style that speaks to your expertise and supports your professional and personal ambitions.

COACHING AND BRANDING CERTIFICATIONS

STYLE AND IMAGE CERTIFICATIONS

 

PARTNERSHIPS,  COLLABORATIONS AND RECOGNITION