Your path to an elevated brand and effortless style
Your 8-week success path
Unlock a clear, step-by-step approach to build a personal brand and style that feels natural, boosts your confidence, and aligns with your professional goals. With the Activate Blueprint, you’ll access the tools and guidance to create a cohesive wardrobe and presence that reflects the true you.
You know that subtle, persistent feeling that something’s off. You’ve put time and effort into selecting an outfit, only to find it doesn’t quite capture who you are—or worse, leaves you feeling uninspired.
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Morning Stress: Your closet is full, but nothing feels “right,” leading you to reach for the same worn-out outfit.
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Wardrobe Fatigue: The “smart casual” look becomes jeans and a blazer… over and over again.
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Changing Priorities: Styles you once loved now feel outdated or ill-fitting. You’re ready for a change but don’t want to keep buying pieces that don’t work.
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Wishing for Simplicity: Imagine selecting outfits without overthinking, saving money on clothes that actually work for you, and starting each day with ease and confidence.
Sick of feeling uncomfortable with your outfit, when you walk out the door.
You have tried to watch others and every "How To" but still can't build that perfect wardrobe.
Tired of wearing the same outfit for on repeat for important occasions, it's the only one that makes you feel confident and comfortable.
I’ve been there too. Balancing a busy life while feeling the pressure to look polished, yet lacking the time or energy to create a look that reflects who you truly are.
Imagine...
Starting each day feeling confident and comfortable, with a wardrobe that empowers you. Picture yourself effortlessly selecting outfits that enhance your professional and personal presence, transforming how you feel. Your clothes will represent who you are and where you want to go.
Now, it's time to make it happen...
Step into the arena and start playing the game. You have so much potential, and I’m inviting you to work with me to unlock it. Together, we’ll create a wardrobe that not only fits your life but also gives you confidence and ease every day.
Wake up each day excited and confident, effortlessly choosing an outfit that flatters your figure and showcases your unique style and brand.
Have a wardrobe that seamlessly blends professional polish with personal comfort.
Gain the knowledge and power to transform your personal brand and style, as you evolve saving you time and money.
Avoid the cost of mismatched, unworn clothing filling up your closet with no purpose.
You deserve the clarity, strategy and essential tools that a more confident and effortlessly stylish you.
Within ACTIVATE, you hold the keys to create an effortless wardrobe
This program is designed to put you back in control of your wardrobe and elevate your style, allowing you to shape the narrative of your personal and professional life.
- You will master the science of effortlessly curating a wardrobe that resonates with your unique personality, and strengthens your personal brand.
- Together, we will transform your approach, giving you the clarity, skills, and confidence to make informed style choices—without the need for a completely new wardrobe.
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Using my 3D Impact Framework (Define, Decode, Design), you’ll discover secrets to curating a wardrobe that aligns with your vision, identify any gaps, and strategically fill them over time. You’ll learn the art of styling for the long term without needing to revamp your entire wardrobe.
ACTIVATE has been designed for...
Professional Women
Who feel stuck in a style rut and finding yourself wearing the same outfits on repeat, searching for a refreshing change.
Female Entrepreneurs
Who are tired of wasting money on items that don’t align with their style goals and want to make smarter, more strategic fashion choices.
Female Leaders
Seeking to elevate their presence and desire a wardrobe that seamlessly blends professional polish with personal comfort, to look and feel their best.
Impact Driven Women
With a goal to build a versatile wardrobe without the ongoing expense of hiring a personal stylist or brand consultant.
Meet Belinda, busy working nurse, author and business owner who believed that having a brand and style was just what someone had, she had been unsure if she could actually learn her style or find her brand.
Meet Jane, busy working professional who had been searching on how to craft an elevated version o her that was simple and not create more decisions. Finally after searching found her brand, her style and perfect capsule wardrobe bring everything together
Meet Bec, a busy working professional who wanted to elevate her brand, visibility and style, so it was her own and not a cookie-cutter approach.
Why choose ACTIVATE...
Tailored Solutions
Enjoy a personalised approach in a group environment that considers your unique brand, style, and goals.
Expert Guidance
Benefit from my extensive experience and knowledge in personal styling and transformation.
Community Support
Join a community of female leaders, innovators and changemakers on the same journey to style and brand empowerment.
Practical Results
Implement actionable steps that fit seamlessly into your busy schedule, ensuring lasting change.
Authentically You
Define the core of who you are and what you stand for. Discover the elements of your personal style and brand that resonate most, and create a vision board that aligns with your style ambitions.
Here's what you're going to learn:
- Conduct a detailed assessment of your brand and style
- Discover your values and personal brand and any gaps
- Determine and confirm your personal style
- Create and document your own vision board for your brand and style
Your Signature Colours
Harness the power of colours to enhance your appearance and make styling decisions easier. Teaching you how to integrate your ideal hues with ease.
Here's what you're going to learn:
- Explore the power of colours and their influence
- Incorporate your signature colours into your outfits
- Determine your preferred base and accent colours to make decisions easier
- Learn the secrets how to use colour to change the impact of an outfit
Body Shape and Design
Understand and embrace your unique body shape with practical styling techniques. Learn how to use structure, lines, and illusions to create flattering looks that boost your confidence.
Here's what you're going to learn:
- Understand your body shape and proportions and how to dress for them not against
- Apply illusion dressing techniques to your outfits, including structure
- Enhance your figure and create visually appealing outfits
- BONUS: Comprehensive Dressing for your Body Shape Guide
Complete Capsule Wardrobe
Curate a versatile wardrobe that simplifies your style and elevates your look. Identify wardrobe gaps, organise your essentials, and build a capsule collection you’ll love wearing every day.
Here's what you're going to learn:
- How to review your existing wardrobe
- Fundamentals for organising your wardrobe to make mornings simpler
- Find your wardrobe gaps to your vision
- Determine what might be holding back your brand and style
- Create your own personalised capsule wardrobe that you can update anytime
Strategic Wardrobe and Shopping
Goodbye to impulsive shopping trips. Learn how to create a targeted shopping list and make purchasing decisions that reflect your style goals and budget.
Here's what you're going to learn:
- How to develop smart shopping habits and make purposeful purchases aligned with your style goals.
- Identify your personal style preferences and create a targeted shopping list.
- When to shop seasonally to make the most of your budget
- How to shop in store and online like a professional stylist
- What to look for when building your wardrobe
- BONUS: Comprehensive Digital Online Shopping Guide
Effortless Impact
Combine everything you’ve learned to mix and match outfits seamlessly, making a lasting impact every day. Master the stylist’s secrets to finishing each look with confidence.
Here's what you're going to learn:
- Learn how to mix and match outfits in your wardrobe for endless stylish combinations.
- Learn the secrets every stylist uses to add the finish touches to each outfit
- How to elevate your outfits and make a lasting impact with the things that a stylist always looks at when crafting a look.
- Refine and pick outfit formulas that will work for you and your brand.
DISCOVER REAL RESULTS AND CONFIDENCE
"What has been really helpful is nailing down my body shape. I always thought I was an hourglass, but after working through the modules, I’m now confident in how to dress for my shape. It’s confronting but empowering, and I’m finally embracing styles that highlight my best features.”
LINDSAY F
MAXIMISES YOUR TIME AND EFFORT
“I feel like I’ve been a little more courageous with my choices, and while I haven’t had the chance to shop yet, I’m very excited about building my capsule wardrobe. It’s like having a uniform that’s ready to go, and it’s making me see my clothes in a whole new light.”
SIOBHAN S
UNLOCKING SO MANY NEW INSIGHTS
“After going through the lessons, I’ve had so many ‘aha’ moments. I finally understand why certain things didn’t work before. This course isn’t just about clothes—it’s about understanding yourself and making informed choices that reflect who you are.”
BELINDA J
Transforming style and confidence at every step
“I’ve realized that style isn’t just about following trends; it’s about discovering what works for you. This program has empowered me to step out of my comfort zone and embrace styles that I never thought would work for me, but do!”
ROBYN G
Activate is backed by a 100% satisfaction guarantee. Here’s how it works:
If you complete the Activate work and don’t get value, submit your completed worksheets within the first two Module weeks, let me know what didn’t work for you, and get a full refund. Simple as that. Complete the work and if you’re not happy, I’ll make it right with a refund.
Hi I'm Sonya.
A decade ago, I realised how often I compromised authenticity to meet corporate expectations. This led me to discover the transformative power of aligning personal brand and style in a way that’s both genuine and empowering.
Today, as a certified stylist and brand strategist, I help professional women build style with clarity and confidence. I understand the balance of multiple roles—as a mother, leader, and yes, a sneaker lover—so I’m here to make this process practical and empowering. Together, we’ll create a brand and style that reflects your potential, positioning you to show up as the best version of yourself.
Your current brand and style is just scratching the surface of what you're truly capable of. Deep down, you know there's a version of yourself that is more confident, more vibrant, and more influential. It's time to unlock that version and let her shine through.
With The Activate Blueprint, you'll discover the secrets to curating a wardrobe that not only flatters your body but also reflects your unique personality and empowers you to make a statement without saying a word.
This isn't just about clothes; it's about embracing your brand, your authentic self and transforming the way you show up in the world.
Are you ready to leave behind the limitations of your current style and step into a whole new level of empowerment?
How do you conduct the live Q&A
Is the payment in US or AUD?
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What is the time commitment for the program?
Will there be a replay available if I can't make a session?
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Can I talk to you if I would like to obtain more information?
Can I participate if I’m not in Australia?
Is this suitable for someone who is new to personal branding and styling?
How much time will I need to dedicate each week?
What if I want a more personalised experience?
How do I know this program is right for me?
This is your opportunity to finally break free from the limitations that have been holding you back. It's time to take control of the narrative and make a lasting impression wherever you go.
With Activate you'll gain the knowledge, guidance, and support you need to create an effortless brand, style and wardrobe that reflects your unique personality and empowers you to step into the best version of yourself.
Say yes to this life-changing journey and discover the joy and fulfilment that comes from embracing your personal style. The time is now.