YOUR PRESENCE IS STRATEGY YOUR STYLE IS SIGNAL YOUR BRAND IS HOW YOU LEAD.

SONYA CHOI LA ROSA | LEADERSHIP BRAND & STYLE COACH + strategist

 Helping women in business and leadership express who they are and where they’re going next through brand, style, coaching, and Human Design insight. All with a presence that communicates clarity, credibility, and influence.

EXPLORE SERVICES →

YOUR PRESENCE IS STRATEGY                                                   YOUR STYLE IS SIGNAL                                                  YOUR BRAND IS HOW YOU LEAD

SONYA CHOI LA ROSA | LEADERSHIP BRAND & STYLE COACH + strategist

 Helping women in business and leadership express who they are and where they’re going next. Through brand, style, coaching, and Human Design insight.  All with a presence that communicates clarity, credibility, and influence.

EXPLORE WORKING WITH SONYA →

"Your brand & style should reflect who you are not just how you look."

 WHY I DO THIS WORK?

Confidence. Identity. Presence.

When your brand and style are a true expression of you, they become powerful tools for navigating transitions, embracing new opportunities, and leading with clarity and impact on your terms.

As an ICF-accredited coach with a background in executive leadership, I bring structure and strategy to the personal development process, blending identity mapping, visual strategy, and Human Design as a business-aligned tool to help you lead with intention.

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Meet Sonya→

LEADERSHIP BRAND STRATEGY & STYLE SERVICES 

HERE'S HOW I CAN HELP

Express leadership brand accelerator

THE CLARITY SESSION™

TARGETED 1:1 COACHING SESSION

CLARITY is a high-impact 90-minute session that combines your Human Design for Leadership™ profile with expert coaching to help you make aligned decisions, elevate visibility, and lead with precision. You’ll walk away with personalised insights and a strategic action plan built around your next move. 

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Leadership brand & style pathway 

The ACTIVATE Blueprint™

 SIGNATURE GROUP MENTORSHIP EXPERIENCE

ACTIVATE is my signature group experience — a 6-month container designed for high-achieving women ready to align their leadership brand, personal style, and presence. This is where you move from blending in to becoming impossible to ignore — with the structure, accountability, and community to stay in motion.

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 Private leadership brand & style experience

The ASCEND Strategy™

PRIVATE 1-1 EXPERIENCE

ASCEND is my private 1:1 experience — a high-touch, fully bespoke container for women ready to refine their leadership brand, elevate their style, and amplify their presence. This is where we move fast, go deep, and build a visible expression of your authority — delivered through high-level coaching, private style strategy, and real-time refinement.

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WHY WORK WITH ME?

WHAT AWAITS YOU

"I see your potential, even before you do. My approach goes beyond clothes—it’s about uncovering who you truly are and reflecting that in both your personal brand and style.
I take the time to deeply understand your story, values, and ambitions, then challenge you to rise into the version of yourself that reflects your future potential. Together, we build a brand and style that empowers you to navigate transitions, stand out confidently, and lead with authenticity and purpose."

 

MY COACHING EDGE

 I’m an ICF-accredited leadership coach, brand strategist, and stylist with 25+ years in executive transformation and high-performance leadership. I work with women navigating change, stepping into higher visibility, or seeking greater clarity in how they lead. My approach is grounded, strategic, and personalised. By combining identity coaching, Human Design as a business insight tool, and intentional style strategy to help you lead with clarity and confidence. Because how you look isn’t just about appearance it’s about alignment with who you really are.

 

This is the foundation of my 3D Impact Framework™ (Discover, Define, Design). Where brand, style and identity work together to create a leadership presence that is you.
TIME TO OWN YOUR BRAND & STYLE - BOOK A CALL

CLIENT STORIES

Real Women. Real Transformation

SAM | MARKETING EXECUTIVE

“Thank you so much for everything you have done, I feel amazing in the outfits you have suggested, and even better that they are my own clothes. I have focus on what I now need, so great! I have never felt so good or had so many compliments. You’re Amazing!!”


 

KAT | BUSINESS OWNER

“I wanted to thank you for today. I had a great time and I finally have clarity around and can now let go of pieces that no longer suit me. I have been past my wardrobe 6 times since you left and I love it, I cant stop looking at it! Getting dressed just got easier, thank you.”


 

ANNIE | IT MANAGING DIRECTOR

“This was so much more than a style session, you are were able to really get to know the real me and bring it all together in a way that I never expected.  I learned so much throughout the journey and look forward to my next evolution" 

SEE MORE SUCCESS STORIES

TAKE THE FIRST STEP.

You’ve grown — and your leadership presence should reflect it.

Whether you need focused insight or deeper support, this is where clarity begins.

Book your 15-minute Strategy Call to explore the best next step for your brand, style, and visibility.

Walk away with expert guidance — and a clear direction forward.

BOOK YOUR STRATEGY CALL

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